Branding
Typography
Personal letters transformed through design manipulations into visual objects that give voice to suppressed emotions.
A collection of personal letters transformed into “blankets” through visual manipulations, creating a space to curl up with and confront emotions. The blankets give the words a tactile presence, embracing pain and grief while connecting intimate writing with a design object that embodies release and reconciliation.
I chose stickers as a low-cost, high-impact format that people could discover in everyday public spaces
Spread the message visually in public spaces without a large budget for billboards or paid advertising.
Keep the project completely non-religious and non-political while maintaining the emotional impact.
Work within Kulanu's white-and-blue brand colors without triggering political associations.
letters you won't read
I expanded the brand's color palette beyond the Israeli white and blue, adding visual interest while defusing any political associations
I used the universal image of a hug as the central visual narrative, making the message instantly clear and emotionally resonant
