Selecting essential elements from each period and balancing them
Branding a second-hand children's store rooted in 90s Israeli childhood nostalgia
To inspire the younger generation to choose recycling and mindful consumption, I created a second-hand children's store concept built as a tribute to my own 90s Israeli childhood.
Branding
Texture generation techniques were explored, leading to the selection of a manual printing method to achieve an authentic hand-drawn aesthetic; the final result was then refined in Adobe Illustrator.
Utilizing a meticulous and elevated design language to reframe the items as covetable objects of value, while intentionally preserving their antique aesthetic and original character.
Achieve an authentic, hand-drawn aesthetic using digital methods
Present recycled children's items as worthy and special, not low-quality alternatives
Balance nostalgic elements from 90s Israel with a look and feel that remains relevant today
Logos
cards
greeting cards
clothing labels
patterns
